Summary List Placement
Clubhouse has become the hottest new social network in tech these days. The audio-only social app has been used for networking, concerts, and even multilevel-marketing schemes — it was only a matter of time before it was used to find love.
On Thursday night, 4,700 people gathered in a Clubhouse room called “shoot your shot: nyu girls roasting tech guys.” The moderators, a group of Generation Z New York University alumni and their friends, would call someone up, have them introduce themselves, and then let them pick someone from the crowd to romantically or platonically “shoot their shot,” the Gen Z term for gathering up your courage to ask someone out.
Since Clubhouse has become the preferred social network for venture capitalists, the room became a who’s who of the investors. Prominent financiers like Li Jin, Anthony Pompliano, and Clubhouse cofounder Paul Davison all made an appearance.
But Keiran Simunovic, one of the moderators and an analyst at AVG Basecamp, told Insider there was no business networking, startup pitching, or dealmaking allowed.
“If someone tried to network, we would cut them off and throw them back to the audience right away,” he said. “It’s all about the love.”
He wasn’t exaggerating. When Seth Rosenberg, an investor at the powerful Silicon Valley firm Greylock, said he had a girlfriend, he was immediately booted offstage.
Others had more luck. The prominent Gen Z venture capitalist Meagan Loyst, an analyst at the early-stage firm Lerer Hippeau, went up on stage to platonically “shoot her shot” with the influencer Christina Najjar, known as Tinx on TikTok. She was initially “a bit terrified” but quickly glad she took a chance, she told Insider.
“It was a great opportunity to connect with one of my favorite TikTok content creators,” she said. “Tinx said that we should totally meet up, be friends, and to DM her.”
Why it worked
Simunovic attributed the room’s success to “turning over tech stereotypes” by having mostly female moderators. While it wasn’t the first “shoot your shot” room on Clubhouse, he said it was one of the few to be female-led.
“Being a female-led room is something that we’re proud of, especially in this setting,” Page Stein, one of the moderators, told Insider.
Simunovic compared it to Bumble, which made waves in the dating scene by requiring women to message first.
And at the same time that thousands were searching for love in one Clubhouse room, Bumble CEO Whitney Wolfe Herd was discussing her $2.2 billion initial public offering in another. In an IPO-day interview with Insider, Wolfe Herd explained why she spent time on the app during such a historic day for her company and herself. (Bumble’s IPO turned Herd into the youngest female self-made billionaire).
She said she was curious about Clubhouse, if not urgently concerned about it as a competitor.
“Clubhouse is great. And I think there’s definitely an opportunity to pay attention to certain behaviors taking place there,” she told Insider. “This microcommunity format is something we’re definitely paying attention to.”
While Clubhouse may not be challenging the Bumbles or Tinders of the world yet, the “shoot your shot” room does illustrate how the app is evolving.
Clubhouse has mostly been dominated by tech insiders, but as more diverse users flood the app, the platform has changed dramatically. From performances of “The Lion King” to virtual comedy clubs, Clubhouse has quickly grown beyond Silicon Valley networking.
This evening of matchmaking “adds to what’s already happening on the platform, and it shows that it can be more than just a tech conversation space,” Stein said.
Simunovic added that it demonstrated Clubhouse’s potential as a place to unwind.
“I don’t think that social side of Clubhouse has really formed yet. It’s still very professionally based,” he said. “So having lighthearted content to enjoy at night when the day is over — I think there’s definitely a space for that.”
Does the success of “shoot your shot” mean Clubhouse will inevitably become a dating app? If Simunovic and his friends have any say, absolutely. They have big plans, including another show on Valentine’s Day and then possibly weekly rooms. And, like any viral sensation, they have their eyes on merch, with Stein hinting at “shoot your shot” shot glasses.
They even captured the attention of prospective collaborators. At the time of writing, the moderators had received a secondhand message that Jonah Hill was “interested.” They didn’t know exactly what Jonah Hill was “interested” in, they said, but they were still excited.
But they’re determined to not let such fast success get in the way of their primary mission.
“We’re making love happen,” Simunovic said.
NOW WATCH: Why electric planes haven’t taken off yet
Source: FS – All – Interesting – Lifestyle
Prominent VCs flocked to a 'Bachelor'-style Clubhouse room
hosted by Gen Zers. 'We're making love happen,' hosts say.